A Marketing and Communications leader with passion for delivering”marketing magic,” that blend the art & science to bring a company’sportrait to life, specifically in the technology, agriculture & manufacturing industries.
As Director, Corporate Marketing and Brand Communications Worldwide with AGCO, an $8B farm equipment manufacturer, Sue was responsible for the corporate brand and led the global marketing efforts throughout 140countries. Sue was responsible for public relations, digital communicationsand social media, branding, employee communications, sustainability and marketing communications. Sue’s social media efforts have been recognized along with Coca-Cola and Delta Airlines as having a perfect engagement score and has also been recognized by IABC (International Association ofBusiness Communicators), NAMA (National Agri-Marketing Association), DECA Paths in Marketing, and TopView Social Media Series, and her Global Branding project has been recognized by IABC and has evolved into aPersonal Branding training she offers to executives in transition. She is also published in the PR News Media Guidebook as the featured chapter and hasearned her Accredited Business Communicator designation by IABC.
Sue is also a veteran of the computer industry with over 15 years at Apple,where she was responsible for demand generation, solutions seminars,marketing integration, co-marketing partnerships, channel programs, field communications, digital and small business market development.
Sue has also helped other companies with their sales and marketing strategy,as she founded Otten Associates, a consulting and program management firm. Services include sales and marketing strategy, market research, events,team building, demand generation, field marketing, communications, and channel programs. A division of the company, Otten Interactive, focused ondynamic website development and e-marketing initiatives. Her varied client list includes companies from the entertainment, healthcare, software,manufacturing, retail, Internet infrastructure, and technology sectors.
Sue, a graduate of University of Minnesota, has an MBA from Illinois Benedictine University and has taught marketing courses at the MBA level,using real world examples, both good and bad, to challenge her students. She and her husband Ron live with their two children near Atlanta. She is active in her church and her kids’ athletic activities, and is training for her third marathon
Mark B. Fonseca, President of Fonseca Clothiers is a subject matter expert in the area of Executive Image and Professional Attire to leading Executives and Entrepreneurs. He is a member of the Custom Tailors and Designers Association, wardrobe Consultant to CNN / Turner Broadcasting, and conducts Seminars for Vistage International, Fortune 500 companies and has worked with men’s clothing icon and author of “Dressing the Man” Alan Flusser.
As an on-air image consultant to CNN and Turner Broadcasting, Mark Fonseca has developed over a decade of best practices in non verbal communication, most importantly what you should not wear whether it makes you look too short, too heavy, or just outdated!
Mark provides straightforward, honest and objective information about specific suggestions for improvement based on your individual personality, profession and unique motivations, with recommendations on styles, fit, and colors that will enhance your presence and personal effectiveness. His exclusive “Dressing by the Numbers” system makes it “easy” to look your best whether your dress is Business, Business Casual or Casual attire.