Dave co-authored Enterprise Marketing Management: The New Science of Marketing. This ground-breaking book puts ROI at the center of everything Marketing does by enabling companies to create sustained, profitable, organic growth.
Industry analysts such as Forrester Research, Gartner Group, AMR Research, and publications such as Fortune, Forbes, Business 2.0, CEO, and The Advertiser regularly look to Dave for strategic marketing insight.
In his work with clients, Dave delivers a truly unique package of credentials and expertise: blending the art of a marketer with the science of an engineer and the business acumen of a former public company CEO.
Global 2000 organizations seek out Dave to help them develop compelling marketing and sales strategies to grow their businesses. His clients have included McDonalds, Blockbuster, Coca-Cola, ConAgra Foods, Eli Lilly, Georgia-Pacific, Kimberly-Clark, Miller Brewing and RaceTrac.